The term Business for All (B4A) describes business intended for both businesses and consumers.
E-marketplaces are often described as being on of the categories:
Business-to-business (B2B), Business-to-consumer (B2C) and Consumer-to-consumer (C2C) B4A is a category that includes all of them,
focusing on the business transaction. B4A focuses on the business that can be made,
regardless of who the customer and the seller is, it could be a consumer or a company in either of the roles.
The sole intent is to make a transaction between at least two parties.